What is SEO?
SEO stands for Search Engine Optimization, which is a process by which you increase your ranking on a “Search Engine Results Page” or SERP. This is often referred to as your SERP ranking, and lies at the core of SEO. SEO works by figuring out how search engine algorithms work, then using that knowledge to its advantage, boosting your site’s SERP ranking higher and higher. One of the most popular and simple ways to do this is optimizing your website itself.
How Can SEO Benefit Me?
SEO is beneficial for you simply because it gets you higher up on in the search engine rankings. For example, if you are trying to sell Charcoal Grills, SEO can boost your ranking on search engines, so that when someone comes to the search engine to search for charcoal grills, your website will appear near the top of the list. You can also use SEO to drive traffic to very specific parts of your website that aren’t receving the amount of traffic that you would like them to, simply by doing the same thing for them that you would do for your overarching website.
How Can I check how my SEO Is performing?
There are quite a few ways around the internet to check how your SEO is performing. The first and most obvious way is it just search for the keywords that you are trying to get ranked for in the search engine of your choice. If you are not ranking very highly, the SEO is clearly not working. There are more accurate ways of checking the effectiveness of your SEO, however. One of the most popular tools that people use to check the performance of their SEO strategy is SEOGroup. SEOGroup is a free tool that evaluates your website itself, and judges how well optimized your website is.
Who should I hire to do my SEO?
You can, of course do your own SEO, but it is not at all recommended. Only an SEO professional knows all the intricacies of the process, and honestly, you might be wasting your own time if you do it yourself. Professionals can get you a much better ranking, and can do it much faster, and for much cheaper, as they own all the tools to make SEO work, tools that you would have to buy.
